Consumers are more likely to pay a premium for mobile devices with cutting edge features or to recommend a provider which is constantly improving assortment with innovative products and services. New product planning is a critical competency that must keep up with shifting consumer interests and shortening product life cycles.
Traditional market research tools such as focus groups, test campaigns and surveys are less valuable in today’s competitive marketplace. Smartalytics tracks precise facts and measures actual usage and behavior. Organizations gain access to actionable insights about the adoption rate and usage profile of new features, allowing them to optimize the features being offered and consequently the product lines.